Hirafi

2017 – 2019

Since 1962 the Algerian culture witnessed a lot of changes, but always stayed true to its origins preserving its authenticity. A lot of brave men and women helped safe guard the Algerian heritage through their craft, transmitting the acquired knowledge from generation to another. These guardians are the Artisans. Yes, the book makers, wood workers, steel benders, glass blowers ...etc. Now, In this modern, digital focused world the country's noticing a significant decline regarding artisans. Which has a direct impact on the Algerian identity as it is. The knowledge of generations could be lost.

The idea behind hirafi dates from 2017, we wanted to highlight the often forgotten and neglected craftsmen of this Algerian era. It is trough these guardians of heritage that we wanted to express ourselves and our art and say — here in Algeria passionate people work daily despite the various difficulties they encounter.
With a desire to show only true to life imagery and the most sincere moments. We chose to avoid staging, every single frame was taken freehand, in one take, showcasing the incredible art of these crafts men and women. futhermore avoiding fiction at all cost.
Hirafi meets Algerian craftsmen through the 48 wilayas. A quest in search of these talented and courageous men and women who help safeguard the Algerian identity through their works. The main goal behind the series is to make These brave heros known to the general public with a positive and hopeful message.

Cinematography
Audio
Art Direction
Production