Octrino

2016 – 2018

Project management, web editorial, advanced SEO and Net-linking on a single platform to be designed from the ground up in short notice, a piece of design that needed to look and behave better than all the competition in France. That was the challenge given by our ambitious client. These kind of systems are usually cluttered, cumbersome and poorly designed which results in a bad experience to the end user. This in­sight led to the per­haps blunt, but to the point brief: Design the future of net-linking and web editorial platforms.

With a well defined goal in sight we taped first in to the vast experience of our client to develop an approach on how a modern take on these kind of solutions should affect the end user experience that could redefine the industry functionality. On this foundation we ideated and benchmarked our findings with functional prototypes tested in real world scenarios. From this, we set to design the actual final product and con­text­ual­ize our persona based ap­proach with an honest and pur­pose­ful modern design system which was op­ti­mised for max­imum mod­ul­arity, scalab­il­ity and usa­bil­ity. in this endeavour, we designed everything from scratch respecting the client’s existing brand identity and expand on it.

Design System
User Experience
User Research
Prototyping
Testing